Stop being ‘18 months away’ from your Next Act
A behavioral momentum system for accomplished professionals who feel a pull toward something more—whether you're clear on it or still figuring it out.
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Structure that makes progress on your Next Act inevitable
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Insight into patterns you'd never see on your own
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A rhythm you can sustain — not a sprint that burns out
Free. About 30 minutes. Yours to keep.
You've earned the right to want more
You've built a successful career. You've delivered results, led teams, solved hard problems. People respect what you've accomplished.
But there's something else—a Next Act you've been thinking about. A venture you've sketched out, a creative project that's been simmering, a portfolio of pursuits that light you up. Something that finally lets you deploy everything you've learned on your own terms.
Maybe you can name it precisely. Maybe it's still a cluster of hunches and half-formed ideas. Either way, the pattern is the same: you've been thinking about it for a while now. Maybe years.
And yet here you are.
Still "about 18 months away."
Still watching the runway get shorter.
Whether you've already left your structured career, are planning your exit, or are building something on the side—good intentions, not enough momentum.
What happens if nothing changes?
Another 18 months slip by. Perpetually "about to start."
The runway of energy and creative capacity you have right now won't last forever.
Default commitments will gladly fill every available hour. They always do.
Or you spend another year circling your options—researching, preparing, "getting ready"—without ever stepping into the experiment.
You slide into a slowly descending glide path, consumed by defaults and distraction.
Your best future self—the one who could emerge from this chapter more vibrant and alive—fades from the picture. Not dramatically. By attrition.
This is autopilot. It doesn't announce itself. It wins quietly. By default.
The weapon that defeats autopilot
prsoo (pronounced pursue) is the anti-autopilot. A behavioral momentum system that turns your highest intentions into progress.
It creates a structured rhythm, captures what matters, and surfaces insights from your journey—keeping your Next Act front and center.
prsoo works whether you're testing a direction or building on a clear pursuit.
Your most authentic work shouldn't be your least supported.
What makes it different
It's not master planning; it's wayfinding.
Not episodic coaching; structured rhythm.
Not productivity hacks; evidence-based behavioral momentum.
If you said you'd do something and didn't, prsoo notices. It asks why. Not to punish — but because a good coach doesn't pretend your commitments don't matter.
The system tracks what you committed to, what you actually did, and — most importantly — what got in the way. Then it helps you do something about it. Learn from it. Every friction point becomes a data point — and over time, a clearer picture of how you actually work, what pulls you forward, and what holds you back.
What changes with prsoo?
Before
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Wake up with vague intentions
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End day realizing zero progress
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"Thinking about" your Next Act
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Struggling to explain a "half-baked" pursuit
After
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Wake up with a clear focus
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End day knowing exactly what you moved forward and learned
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"Building" your Next Act
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Language to share the direction you're energized about
This isn't what happens in a single session.
This is what happens when you build a rhythm.
Built by someone who's been there
I was living in one world while feeling the pull toward another—but lacking the structure to cultivate it. I dove into decades of behavioral research on navigating uncertain paths. The missing piece wasn't willpower. It was wayfinding with a rhythm that made progress inevitable. prsoo is that rhythm.
— Mitch Kick
20+ years in strategy and operating roles (Accenture Partner, SAP SVP). Three years translating behavioral science into a practical system for self-directed pursuits.
How it works
From direction to momentum
The Map session gives you a direction worth testing — rooted in what actually matters to you right now.
But a direction without a rhythm becomes another insight that fades. What turns a direction into momentum is showing up consistently — and learning from what happens when you do.
The membership activates the full system:
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Launch each day you work on your pursuit
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Land when you're done
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Weekly Review to course-correct and gain insight
A system that holds context across your entire journey, connects dots you'd miss, and asks the hard questions when you drift — not the soft reassurance most AI defaults to.
Under the hood, prsoo embeds wisdom from more than 200 sources of evidence-based practice — from behavioral science, high-performance coaching, and positive psychology — so you don't have to study the research. You just focus on your pursuit. The science works in the background.
Founding membership
I'm building the founding cohort — 50 people serious about making progress on their Next Act, not just thinking about it.
As a founding member, you get preferred pricing locked for life, a personal kickoff call with me to align your first weeks, a 30-day debrief call to review your patterns — and a direct line to the person building the system. Your experience shapes what prsoo becomes.
Quarterly
$197 / quarter
Annual
$597 / year
Standard pricing after the founding cohort:
$240/quarter · $720/year.
Founding members keep their rate for life.
30 days to try it — if it's not right, full refund.
One click to cancel. Your data is saved. You can come back anytime.
The guarantee means you're not risking your money. You're investing your intention. $197 is less than many live coaches charge for a single session — for a full quarter of structured daily practice built on decades of behavioral research. And if it's not right, you'll know within 30 days.
The pursuit that keeps waiting
You already know what matters. You've known for a while.
What's been missing isn't clarity or motivation. It's the daily structure that turns "I should work on that" into "I did work on that — and here's what I learned."
Start with the Map. It takes 30 minutes, it's free, and it's yours whether you join or not.
This isn't for everyone
If you're looking for therapy or a support group, this isn't it — prsoo is a momentum system for people ready to do the work.
If you're in crisis mode or total burnout, now isn't the time. Get stable first; this will be here.
And if you can't invest 15-20 minutes on the days you're working on your pursuit, this won't work. The system amplifies your effort — but you have to show up.
But if you execute brilliantly with structure and know what's missing without it... if you're tired of circling the same ideas without traction... if you want something that meets you in the flow of work, not just at scheduled intervals — this was built for you.
I'm accepting a handful of new founding members each week.