Stop being ‘18 months away’ from your Next Act
A behavioral momentum system for accomplished professionals who feel a pull toward something more—whether you're clear on it or still figuring it out.
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​Structure that makes progress on your Next Act inevitable
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Insight into patterns you'd never see on your own
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A rhythm you can sustain — not a sprint that burns out
Free. About 30 minutes. Yours to keep.
You've earned the right to want more
You've built a successful career. You've delivered results, led teams, solved hard problems. People respect what you've accomplished.
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But there's something else—a Next Act you've been thinking about. A venture you've sketched out, a creative project that's been simmering, a portfolio of pursuits that light you up. Something that finally lets you deploy everything you've learned on your own terms.
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Maybe you can name it precisely. Maybe it's still a cluster of hunches and half-formed ideas. Either way, the pattern is the same: you've been thinking about it for a while now. Maybe years.
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And yet here you are.
Still "about 18 months away."
Still watching the runway get shorter.
Whether you've already left your structured career, are planning your exit, or are building something on the side—good intentions, not enough momentum.
What happens if nothing changes?
Another 18 months slip by. Perpetually "about to start."
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The runway of energy and creative capacity you have right now won't last forever.
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Default commitments will gladly fill every available hour. They always do.
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Or you spend another year circling your options—researching, preparing, "getting ready"—without ever stepping into the experiment.
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You slide into a slowly descending glide path, consumed by defaults and distraction.
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Your best future self—the one who could emerge from this chapter more vibrant and alive—fades from the picture. Not dramatically. By attrition.
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This is autopilot. It doesn't announce itself. It wins quietly. By default.
The weapon that defeats autopilot
prsoo (pronounced pursue) is the anti-autopilot. A behavioral momentum system that turns your highest intentions into progress.
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It creates a structured rhythm, captures what matters, and surfaces insights from your journey—keeping your Next Act front and center.
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prsoo works whether you're testing a direction or building on a clear pursuit.
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It's not master planning; it's wayfinding.
Not episodic coaching; structured rhythm.
Not productivity hacks; evidence-based behavioral momentum.
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Your most authentic work shouldn't be your least supported.
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What changes with prsoo?
Before
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Wake up with vague intentions
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End day realizing zero progress
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"Thinking about" your Next Act
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Struggling to explain a "half-baked" pursuit
After
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Wake up with a clear focus
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End day knowing exactly what you moved forward and learned
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"Building" your Next Act
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Language to share the direction you're energized about
This isn't what happens in a single session.
This is what happens when you build a rhythm.
Built by someone who's been there

I was living in one world while feeling the pull toward another—but lacking the structure to cultivate it. I dove into decades of behavioral research on navigating uncertain paths. The missing piece wasn't willpower. It was wayfinding with a rhythm that made progress inevitable. prsoo is that rhythm.
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— Mitch Kick
20+ years in strategy and operating roles (Accenture Partner, SAP SVP). Three years translating behavioral science into a practical system for self-directed pursuits.
How it works
Founding membership
I'm looking for the first 50 founding members to shape prsoo as it evolves.
You're not just getting early access — you're getting direct access to me, preferred pricing for life, and a voice in where the system goes next.​
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What's included:
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Full prsoo access: Launch, Land, Weekly Review, Week-Ahead Planning
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Free Next Act Map session to start
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Kickoff call with Mitch to set your trajectory
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30-day debrief call to review patterns and plan ahead
Quarterly
$197 / quarter
Annual
$597 / year
Standard pricing after the founding cohort:
$240/quarter · $720/year.
Founding members keep their rate for life.​
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30 days to try it — if it's not right, full refund, no questions asked.
One click to cancel. Your data is saved. You can come back anytime.
After your Map session, you'll see exactly what the daily rhythm looks like for your specific pursuit — and you can decide if it's right for you.
The pursuit that keeps waiting
You already know what matters. You've known for a while.
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What's been missing isn't clarity or motivation. It's the daily structure that turns "I should work on that" into "I did work on that — and here's what I learned."
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Start with the Map. It takes 30 minutes, it's free, and it's yours whether you join or not.
This isn't for everyone
If you're looking for pure accountability or therapy, this isn't it — prsoo is a momentum system, not a support group.
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If you're in crisis mode or total burnout, now isn't the time. Get stable first; this will be here.
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And if you can't invest 15-20 minutes on the days you're working on your pursuit, this won't work. The system amplifies your effort — but you have to show up.
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But if you execute brilliantly with structure and know what's missing without it... if you're tired of circling the same ideas without traction... if you want something that meets you in the flow of work, not just at scheduled intervals — this was built for you.
I'm accepting a handful of new founding members each week.
The research behind prsoo

The Science of Momentum
Five decades of evidence on why most approaches fail — and what actually works to turn intention into sustained progress.